CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it.
It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.
Product Features
- Imported
- Black ion-plated watch in stainless steel with blue stripes on dial and perforated leather band with contrast stitching
- Japanese quartz movement with analog display
- Eco-drive is fueled by light so it never needs a battery
- Features Protective mineral crystal dial window, buckle closure, rotating bezel with tachymeter, 60-minute chronograph, and date window
- Water resistant to 330 feet (100 M): suitable for snorkeling, as well as swimming, but not diving
Product Details
- Product Dimensions: 6 x 6 x 7 inches; 3 ounces
- Shipping Weight: 11.2 ounces
- Shipping: This item is also available for shipping to select countries outside the U.S.
- Origin: Japan
- Batteries: 1 Lithium Metal batteries required.
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